Fashion, Lifestyle

Giving Up Fast Fashion

Okay, let’s be real. You’ve probably read a lot about fast fashion recently. 

In-between the usual masses of affiliate links, hauls and wishlists, my timeline has been full of chatter about the topic. Ever since Stacey Dooley’s documentary on the BBC, a lot of influencers have either buried their head in the sand, or stood up and said something about it. 

I, myself, haven’t actually watched the documentary yet. But, I must admit, I have been aware of the impact that fast fashion has on the planet for some time. But, the ‘everyone does it’ mentality has seen me through every primark trip or asos haul, and I am just as guilty.

Something that I do struggle with, however, is the guilt of this. Due to my anxiety, I tend to really really really overthink and over-feel, and this is definitely what’s been happening with this situation.

For the last week or so, my timeline has made me feel so incredibly guilty every time I’ve scrolled. So, I’ve buried my head in the sand again, and MASSIVELY reduced the time that I spend on twitter. Problem solved, right?

Very, very, very wrong.

I’ve been flipping back and forth between feeling so much guilt and worry that I cannot handle it and completely pleading ignorance; and neither one is going to save the planet. 

Single-handedly, I know that I cannot save the planet. I am not a scientist with a plan to undo climate change, or a youtuber with millions of subscribers who can preach to them to change their shopping habits.

But I am a person who clothes their body. I am a consumer of both fast fashion and the videos, photos and blog posts that encourage it. I am a creator, myself, of some of those posts.

And, I need to start being more responsible for that. I need to step up.

And, that doesn’t mean no more affiliate links or hauls or wish lists; it means a more responsible, condensation of those things. Nobody needs you to spend £500 on fashionova for a youtube video and then send all of those clothes to landfill. Nobody needs to see you in a top that was cheap but ‘for the gram’ that inevitably rips after one wear. We all do it, and it’s irresponsible.

If everyone buries their head in the sand, nothing is ever going to change and our planet will suffer the consequences.

So, what am I gonna do?

I’m glad you asked.

First of all, I’m going to cleanse my wardrobe, MASSIVELY.

Quite a lot of people say that I own more clothes than anyone they know and, it’s true, I own a lot of clothes. 

But, these are not sustainable clothes that will last me a long time. These are fast fashion items that I wear a couple of times and get rid of, and I need to stop doing that.

So, my plan is to create a ‘capsule’ wardrobe of around 20 basic items. I’m then going to keep an additional 10 items per season that I can use to change it up.

I’m not going to lie and say that I’m going to give up trends completely, because that is just not true. I am, however, going to try and follow trends more responsibly. I have already started this with the leopard print trend, as I purchased a pair of shoes that I have already gotten a lot of wear out of!

I’m going to attempt to only follow the trends that I absolutely love/know will stick around for a while, and I’m going to do so through accessories and smaller touches.

Slowly, but surely, I’m going to replace the ‘fast fashion’ items in my wardrobe with better quality, longer lasting items that are more sustainable. I won’t, realistically, be able to do this straight away, but I will get there. This post is a good example of sustainable brands in the UK.

I’m also going to donate all of the things that I’m getting rid of to charity shops, and shop in charity shops more often for myself.

I’ve also had a big clear out of who I’m following/watching. What we consume has a big influence on how we think, and I have definitely found that I’ve been buying a lot more since becoming a blogger and following other bloggers. So, I’ve had an instagram clear out. I want to see influencers encouraging me to style old clothes in new ways, not spending hundreds on wearing ‘only ASOS for a week’. 

And, hopefully, my little changes will make a little difference.

Wanna read more?

These gals have been a GREAT source for info for me!



Blog and The City


H x

1 thought on “Giving Up Fast Fashion

  1. I’ve been trying to educate myself more on Fast fashion so when I saw this post on my timeline I clicked it immediately. I’ve always been a clothes hoarder and a spontaneous buyer. I aim to cut back completely, as you say, half of the items we wear once or twice and then they go to the bin. I always try and donate mine to charity or sell them or something so that they don’t go straight to landfill. It’s hard though, isn’t it, with the rise of influencers and fashion bloggers/instagram.

    I think you do a lot already for decreasing fast fashion! I’ve saw you selling bits on twitter or giving stuff away for free + postage just so you weren’t throwing things away! I’m sure I got a few bits from you! I hope you do a follow up to this post as I’d be soooo interested to hear how you’ve been getting on with the ‘capsule’ wardrobe etc! Xx

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